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Research and insights

Find the latest consumer and industry data and insights on domestic and inbound tourism in the UK, Britain and England.

Latest releases

Inbound visits with impairments_2023.pdf

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Lighthouse - Short Term Rentals Sept 2024

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Domestic Sentiment Tracker - October 2024

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IPS Total GB Summary Q2 2024 (Published 18 October 2024)

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IPS Total Nations and Regions Summary Q1 and Q2 2024 (Published 18 October 2024)

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England Hotel Occupancy May June July Aug 2024

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Domestic Overnight Trips 2022-2023: Report (Published 5 Sept 2024)

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Card Spending to Britain - Inbound Report (Published August 2024)

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Influence of Film & TV on travel to UK_2024.pdf

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Annual Attractions Survey 2023 Full Trends Report

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Report: Domestic day visits Q4 2023 and 2023 overall (Published 12th March 2024)

Download (4.22 MB)

Intro

Gain a deeper knowledge of travel and tourism with our industry-leading data and analysis. We provide expert research into the inbound and domestic visitor landscape across the nations – designed to help inform your business decisions, expand your expertise and identify key growth markets.

These resources cover a wide range of topics, trends, regions, visitor types, businesses and international markets. Discover the latest releases, browse historic reports and examine the data through our visualisations. You can also keep up-to-date with news and insights from our industry experts by subscribing to our fortnightly newsletter.

Explore our research and insights

Explore our research and insights

Upcoming releases

Report

Release date
Hotel Occupancy, September 2024TBC November 2024
Domestic Sentiment Tracker, November 202421st November 2024
Domestic Sentiment Tracker, December 202419th December 2024

Useful contacts

Research and Insights

Contact the team

Frequently asked questions

Browse our responses to key FAQs. For more information on these topics, please contact our research team at [email protected].

  • You can explore the latest inbound statistics for the UK by month, quarter and year.

  • Please refer to our data for domestic tourism, which is split into day visits and overnight visits.

  • Please view our Domestic Sentiment Tracker, where we share data on overnight and day trip intentions, motivations to take a trip, activities planned for that trip, as well as barriers to taking a trip.

  • You can explore global market data using our interactive visualisations by quarter and by year, where you can specify the data you need and see trends over time. You can also visit our inbound market pages.

  • Yes, our Accessibility and inclusion page has various reports and insights, as well as links to external resources relevant to the topic.

  • We have published insights from a range of sources and projects on our Holiday activities and experiences page.

  • Every year, we conduct a national survey of visits to visitor attractions. You can find visitor numbers for almost 2,000 attractions in the detailed survey reports, while separate ‘Top 20’ listings show the most popular attractions nationally and regionally.

  • We explored the trip-booking journey in our MIDAS research; please see the Full Report, chapter 9, from page 139.

  • Our Discover England Fund included a programme of strategic research, covering travel product development, case studies, insights into a range of destinations and activities, market opportunity guidance and travel trade research. While it is dated 2019, most of its information and insights remain valid.

  • Please see our inbound tourism forecast.

  • To find out when the next updates will be published, please refer to our release timetable, which includes publication dates for all our major surveys. You can also subscribe to our newsletter.

  • Please contact us directly; we will do our best to help.