Research and insights

You can explore the latest inbound statistics for the UK by month, quarter and year.

Please refer to our data for domestic tourism, which is split into day visits and overnight visits.

Please view our Domestic Sentiment Tracker, where we share data on overnight and day trip intentions, motivations to take a trip, activities planned for that trip, as well as barriers to taking a trip.

You can explore global market data using our interactive visualisations by quarter and by year, where you can specify the data you need and see trends over time. You can also visit our inbound market pages.

Yes, our Accessibility and inclusion page has various reports and insights, as well as links to external resources relevant to the topic.

We have published insights from a range of sources and projects on our Holiday activities and experiences page.

Every year, we conduct a national survey of visits to visitor attractions. You can find visitor numbers for almost 2,000 attractions in the detailed survey reports, while separate ‘Top 20’ listings show the most popular attractions nationally and regionally.

We explored the trip-booking journey in our MIDAS research; please see the Full Report, chapter 9, from page 139.

Our Discover England Fund included a programme of strategic research, covering travel product development, case studies, insights into a range of destinations and activities, market opportunity guidance and travel trade research. While it is dated 2019, most of its information and insights remain valid.

Please see our inbound tourism forecast.

To find out when the next updates will be published, please refer to our release timetable, which includes publication dates for all our major surveys. You can also subscribe to our newsletter.

Please contact us directly; we will do our best to help.