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You have stirred the company into action, agreed on your action plan, and enacted some elements of that plan. Now it is time to communicate your commitments and actions to various stakeholders, with integrity and without greenwashing.

A guide to certification options and how they can help your business. Working through this guide will help you build the stepping stones you need to decide whether you wish to commit to some form of certification.

Offsetting can be a pretty contentious subject, so it’s good to have a rough understanding of what it’s all about.

Marketing is about persuasion. As such, it can drive overconsumption, with people buying things they neither need nor really want. As a result, it can be seen as pretty anti-sustainability. But done with integrity, marketing can actually educate and encourage sustainable behaviour.

It does not matter how many layers you have in your business. Enthusiasm can wane over time, or simply be forgotten. Keeping enthusiasm high is how to ensure you can see initiatives through.

Looking after your employees.

Looking after your guests/visitors.

In order for tourism to be a force for good, it helps if everyone involved feels inspired to contribute and has a sense of purpose. If you combine this with good corporate governance and incentives for teams to challenge old behaviour, you really can change for good.

Engaging your employees and linking global goals to day-to-day behaviour.

Whether mildly deceptive or intentionally manipulative, greenwashing is sadly now rife.